Fila Unveils New Gear and Expands Presence at BNP Paribas Open
Fila, the official apparel and footwear supplier of the BNP Paribas Open, will once again have a significant presence at the prestigious Indian Wells tournament. The brand has unveiled its latest Axilus 3 Energized shoe, designed with input from sponsored athletes to enhance agility and comfort. The Tie Breaker apparel collection, featuring cool tones that complement the desert backdrop, will be worn by players like Emma Navarro, Brandon Nakashima, and Barbora Krejcikova.
Fila’s long-standing partnership with the BNP Paribas Open, the first combined ATP and WTA 1000-level event of the year, was extended in 2019. Beyond merchandise, Fila’s involvement includes autograph sessions, a giveaway day, and a live DJ at its flagship on-site store. On International Women’s Day, the brand will host a panel discussion titled “Inspiring the Next Generation,” featuring female leaders sharing their experiences.
Fila is also the title sponsor of the Fila International Junior Championships, a top-level junior event that offers wildcards into the 2025 tournament. The brand’s commitment to the community extends to donating tickets to area high-school tennis teams.
Fila’s presence at the BNP Paribas Open showcases its dedication to the sport and its commitment to providing athletes with high-quality apparel and footwear. The brand’s involvement in various activities throughout the tournament enhances the fan experience and supports the development of tennis at all levels.
