Taylor Swift's Missed Opportunity at US Open Revealed

Taylor Swift’s Missed Opportunity at US Open Revealed

In 2001, a young Taylor Swift graced the US Open stage, performing the national anthem. The following year, she returned to sing “America the Beautiful” at just 13 years old. However, a shocking revelation emerged on the “Served with Andy Roddick” podcast, where US Open entertainment producer Michael Fiur admitted to a decision that haunts him to this day.

Fiur, with an impressive resume including 29 Super Bowls and 28 consecutive US Opens, revealed that he declined Taylor Swift’s request to perform at Arthur Ashe Kids’ Day in 2003. “She’s just taking off, she’s really country; we don’t think that would play in New York,” Fiur explained.

Despite the star-studded lineup of Opening Night performers over the years, including Aretha Franklin, Whitney Houston, and Kelly Clarkson, Fiur acknowledges that the decision to pass on Swift was a major misstep. “Worst decision I ever made,” he confessed.

The US Open has since evolved significantly, embracing diversity and inclusion. In 2019, the tournament launched its first Open Pride event, showcasing LGBTQ+ culture. Fiur expressed pride in the organization’s commitment to these values, stating, “To see this now become part of the fabric of the Open… makes me very proud to be associated with an organization that has these beliefs and shares my beliefs.”

Andy Roddick, a former US Open champion, emphasized the importance of recognizing and celebrating different cultures in tennis. “Someone being gay or Black or anything else was just so normal in tennis,” he said. “I’m glad it’s being represented by the US Open.”

Fiur has since learned to balance entertainment with the priority of tennis. “Over time, tournament directors tried to drum into me that tennis does come first,” he said. This year’s US Open featured a record-breaking Opening Day attendance, with Alicia Keys performing her Broadway hit “Kaleidoscope.”

The US Open’s growth post-COVID has been remarkable, with fans eager to experience live events. “I think people desire to experience live events, be around people again,” Fiur said. “The last couple of years have been off the charts.”

Cognizant Becomes Title Sponsor of Major League Cricket, Fueling Growth of Cricket in America

Cognizant Becomes Title Sponsor of Major League Cricket, Fueling Growth of Cricket in America

Major League Cricket (MLC) has secured Cognizant as its inaugural title sponsor, marking a pivotal moment for professional cricket in the United States. This multi-year partnership aims to accelerate the growth of the sport in America, fostering a new era for the world’s second-largest sport.

Vijay Srinivasan, co-founder of MLC, hailed the collaboration, stating, “We are thrilled to welcome Cognizant as our title sponsor, starting with season two of MLC this summer.” He emphasized the partnership’s role in propelling the league’s growth and the sport’s popularity in the United States.

Cognizant’s Chief Executive Officer, Ravi Kumar S, expressed the company’s enthusiasm for supporting MLC’s vision. “We are excited to inspire the next generation of cricket players,” he said. The partnership extends beyond sponsorship, encompassing outreach and education initiatives to promote diversity and inclusion in sports and technology.

Cognizant’s sponsorship portfolio includes partnerships with PGA, LPGA, Aston Martin Formula 1 (AMF1) team, SailGP, and the English Football Association. This move aligns with the company’s commitment to showcasing the intersection of sports and technology while promoting diversity and inclusion.

MLC’s second season, commencing on July 4, promises an exhilarating display of talent. Renowned cricketers from Afghanistan, South Africa, Pakistan, and the West Indies will grace the field, including Rashid Khan, Faf du Plessis, Marco Jansen, Quinton de Kock, Haris Rauf, and Sunil Narine.

The success of MLC’s inaugural season, characterized by sold-out matches and a surge in fan engagement, has set the stage for further expansion. Matches for the 2024 season will be held at Grand Prairie Cricket Stadium in Texas, with additional venues to be announced soon.

The partnership between MLC and Cognizant marks a significant milestone in the journey to establish cricket as a prominent sport in the United States. It promises growth, excitement, and opportunities for players and fans alike, solidifying the sport’s future in the American sporting landscape.

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