Nike’s Innovation and Design Leaders Unveil the Future of Athletic Performance
Nike’s Innovation and Design Leaders Showcase the Art of Victory at the Olympics
During the recent Olympics, Nike’s top executives, Chief Innovation Officer John Hoke and Chief Design Officer Martin Lotti, opened up about the brand’s innovative spirit and the inspiration behind its iconic Air technology. At the Centre Pompidou in Paris, they guided a group of content creators and influencers through the brand’s “Art of Victory” exhibit, highlighting the connection between art and athletic performance.
Hoke emphasized the importance of collaboration with top athletes, explaining that Nike designs shoes in conjunction with them to meet their specific needs and goals. These features eventually trickle down to shoes available to the public. Lotti, a Swiss native who has worked with Nike in Oregon for 27 years, considers himself a global citizen and believes that the brand’s work extends beyond shoes to include all aspects of athletic apparel.
The “Art of Victory” exhibit showcased 13 future designs, but Lotti revealed that Nike works with approximately 13,000 athletes, whose input is invaluable. The brand’s focus on innovation extends beyond footwear, encompassing everything an athlete wears to enhance performance.
