Jelena Ostapenko Launches Instagram Account to Sell Her Wardrobe
Jelena Ostapenko, the 2017 Roland Garros champion, has launched a new Instagram account where she sells gently-worn items from her famous closet. The Latvian’s on-court stylings are already the stuff of legend as the face of the colorful Latvian brand DK One, and off the court, it’s no secret that she enjoys indulging in lavish experiences and luxury fashion houses.
But even the most extensive wardrobes need a refresh, and over the weekend, Ostapenko tested the waters by asking fans on her personal Instagram account if they’d be interested in another where she’d showcase and sell the clothes and accessories she no longer wears.
The response was a resounding yes (88% of the respondents, to be exact), and @j.o.clothes1997 was born.
It’s not the first time that Ostapenko has launched a social media channel to share her off-court hobbies and passions with fans. (Who can forget @jelena.ostapenko_baking, the channel launched during the COVID-19 pandemic’s stay-at-home order that showcases her prowess in the kitchen?) Her newest account, meanwhile, has built a modest following of more than 1,200 people in just three days online, including Nadiia Kichenok, the sister of Ostapenko’s primary doubles partner, Lydmyla and her fellow WTA pro.
And while the account is locked, meaning a user needs to request to follow it to see the posts, the Latvian television station TV3 noted that Ostapenko has already put up items from big-name brands like Balenciaga, Christian Louboutin, Chanel, Dior, Dolce & Gabbana and more.
In addition to shirts and dresses, the reigning US Open doubles champion’s trove includes shoes, bags, belts and other accessories that fans can buy for tens, or even hundreds, of Euros by messaging her directly.
Ostapenko has played just one match since she and Kichenok lifted their first Grand Slam trophy together nearly two months ago—a second-round defeat to Marina Stakusic in Guadalajara in late September—but the duo were the first qualifiers for the doubles event at next month’s season-ending WTA Finals in Riyadh.
As Ostapenko gets ready to visit Saudi Arabia for the first time, she might be hoping to have room in her suitcase for some sartorial souvenirs.
