Jannik Sinner Shines at Milan Fashion Week, Becomes Winter Olympics Ambassador
Jannik Sinner, the world’s top-ranked tennis player, has made a splash in the fashion world, attending Milan Fashion Week and becoming an ambassador for the 2026 Winter Olympics in his native Italy.
Sinner, who skipped the Laver Cup to attend the fashion event, was a prominent figure at Gucci’s Milan Fashion Week show, where he sat front row alongside celebrities like K-pop star Jin and actress Kirsten Dunst. The Italian luxury brand has been sponsoring Sinner since 2022, providing him with equipment and styling him for a *Vogue* magazine profile.
At the show, Sinner exuded style in a black jacket and trousers, an olive green polo shirt, and white Nike sneakers. He also rubbed shoulders with fashion mogul and Vogue editor-in-chief Anna Wintour.
Sinner’s fashion foray was not an isolated incident. American Taylor Fritz and Italian Matteo Berrettini walked the runway for Hugo Boss in Milan, while US Open semifinalist Jack Draper attended Burberry’s summer 2025 show in London.
Beyond fashion, Sinner has also made a significant contribution to the upcoming Winter Olympics. As a former high-level junior skier, he has been named an ambassador for Team26, the initiative responsible for recruiting 18,000 volunteers for the Games.
“The 2026 Milan Cortina Olympics and Paralympics will be held in places that are very special to me,” Sinner said. “I grew up in one of the most beautiful parts of Italy, our mountains are a marvel. Skiing for me is like walking. It is a great honor to be part of these Olympics.”
Sinner’s involvement in fashion and the Olympics highlights his versatility and influence beyond the tennis court. As the world’s top player, he is not only a sporting icon but also a cultural ambassador for Italy and the world of sports.
