Oakley’s Sports Marketing Head: A Passionate Advocate for Indian Athletes
Ashwin Krishnan, the head of sports marketing for Oakley India, is a true sports enthusiast. With a decade of experience in the industry, he has played a pivotal role in establishing Oakley as the preferred eyewear brand for Indian athletes.
At the 2024 Paris Olympics, Krishnan’s primary responsibility is to provide Indian athletes with the perfect sunglasses for their needs. He has been instrumental in forging partnerships with renowned cricketers such as Yuvraj Singh, Virat Kohli, and Rohit Sharma, ensuring that they exclusively wear Oakley eyewear.
Krishnan’s passion for sports extends beyond cricket. He has played and worked in golf, and even provides commentary for racquet sports. His love for the game is evident in his close involvement with the Indian Premier League (IPL), where he assists in planning and operating matches.
Krishnan’s journey in the Olympics began in London in 2012. Since then, he has witnessed the evolution of Indian sports and the growing importance of eyewear in enhancing performance. He believes that the right sunglasses can provide athletes with an edge by reducing glare, improving visibility, and protecting their eyes from harmful UV rays.
In addition to his work with athletes, Krishnan is also dedicated to promoting sports at the grassroots level. He believes that sports have the power to transform lives and foster a sense of community. Through his involvement in various initiatives, he aims to make sports accessible to all.