ICC Deploys Social Media Moderation Tool to Protect Players at Women’s T20 World Cup
The International Cricket Council (ICC) has taken a proactive step to combat online toxicity and foster a more inclusive environment for players and fans at the Women’s T20 World Cup. The tournament, which kicks off in Sharjah on October 3, 2024, will feature a cutting-edge social media moderation tool developed in collaboration with GoBubble.
This AI-powered tool monitors official and player social media channels for toxic content, including hate speech and harassment. By proactively identifying and addressing such content, the ICC aims to protect the mental health of players and create a positive atmosphere for all involved.
Over 60 players have already opted in for the social media protection service, recognizing the importance of safeguarding their online presence. South Africa’s Sinalo Jafta expressed her gratitude for the initiative, stating that it provides a much-needed shield against the often-degrading comments that players face on social media.
“That protection for me is very big because players get to share their life with the world without the fear of being judged or criticized,” Jafta said.
ICC head of digital, Finn Bradshaw, emphasized the organization’s commitment to fostering a positive and inclusive environment for all participants and fans. “It’s been great to see so many of the players and teams embrace our new initiative,” Bradshaw said.
The social media moderation tool is part of a broader effort by the ICC to promote gender equality and inclusivity in cricket. The Women’s T20 World Cup is a significant platform for showcasing the talent and skills of female cricketers, and the ICC is determined to ensure that the tournament is a safe and welcoming space for all.