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Lord's Test Ticket Prices Soar, Sparking Fan Outrage

Lord’s Test Ticket Prices Soar, Sparking Fan Outrage

By September 27, 2024 0

The upcoming Lord’s Test between India and England has sparked controversy over its exorbitant ticket prices, despite a lukewarm response to the recent Test against Sri Lanka. The Marylebone Cricket Club (MCC), owner of Lord’s, has faced criticism for its pricing strategy, which has seen a significant increase compared to previous matches.

The five-match Test series between India and England commences on June 20, with the third game scheduled at Lord’s from July 10. The cheapest tickets for the Lord’s Test are priced at £90, offering restricted views. For unrestricted views, fans will have to pay between £120 and £175, according to ESPNcricinfo.

In contrast, tickets with restricted views for the Test against Sri Lanka last month ranged from £115 to £140. The match ended on day four with only 9,000 spectators in attendance, filling just one-third of the stadium’s capacity.

Former England cricketer David Lloyd has vehemently criticized the increased ticket prices. “No doubt Lord’s will still be full, but increasing ticket prices to a whopping £175 for next July’s third Test between England and India beggars belief,” Lloyd wrote in his column for the Daily Mail.

Lloyd expressed concern that Test cricket is becoming an “elite showpiece,” inaccessible to a wider cross-section of society. He questioned the decision-making process behind the pricing, asking, “Who actually sets the price? Name names. Who says: I think it should be X? And who responds: Aye, seems about right.”

Lloyd emphasized that the high ticket prices are out of reach for many fans. “I’m the voice of the everyday fan. So, the face value cost of attending a single day of a Lord’s Test is utterly preposterous to me,” he said.

Social media has been flooded with comments from fans expressing their inability to afford the tickets. “Times are tough at the minute. I’m retired, and I can’t justify £120-175 pound. That doesn’t fit my priorities,” Lloyd concluded.

The MCC has yet to respond to the criticism, but the issue of ticket pricing is likely to continue to be a topic of debate as the Test series approaches.

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Test Cricket's Future Threatened by Soaring Ticket Prices

Test Cricket’s Future Threatened by Soaring Ticket Prices

By September 26, 2024 0

Test Cricket’s Future in Jeopardy as Ticket Prices Soar

Former England cricketer and commentator David Lloyd has raised concerns about the future of Test cricket, citing the exorbitant ticket prices for the upcoming third Test between England and India at Lord’s next July.

Ticket prices have skyrocketed, with the most expensive seats reaching an astonishing £175 (Rs 19,557). Even the most affordable seats available for the first three days come at a steep price of £90 (around Rs 10,000), and these seats offer limited visibility of the event.

Lloyd expressed his dismay in a Daily Mail article, stating, “Paying that much for a seat where you can’t see the entire field is ridiculous. What might you miss? The batsman? A catch down at fine leg?”

He emphasized that Test cricket is in danger of becoming an event only for the elite, excluding regular fans who cannot afford such high prices. “Sure, it’s fun to spot celebrities in the crowd, but cricket needs to cater to everyone, not just the rich,” he said.

Lloyd believes that Lord’s is setting a trend for other cricket venues. If ticket prices at Lord’s range from £120 – £175 (around Rs 13,000 -Rs 19,000), it could lead to similar pricing strategies being adopted by other grounds.

He questioned the rationale behind the pricing, asking, “Who sets these prices? Who decides that £175 is fair? I’d love to know the answer.”

Lloyd highlighted the disparity between the luxurious experience at Lord’s and the more affordable atmosphere at other grounds. “At Lord’s, stewards collect champagne corks after every over. But, at places like Headingley, try throwing a can of Tetley’s over the boundary and see what happens!”

He concluded by expressing his concern for the everyday fan, who may be priced out of attending Test matches. “I’m speaking for the everyday fan. The kind who enjoys a football match with a pie and Bovril. For us, paying £120-£175 (for one day of cricket is outrageous. It feels like the MCC knows the price of everything, but the value of nothing. They’re risking losing the connection between this great England team and the public.”

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Lord's Test Ticket Prices Rise Again, Drawing Criticism

Lord’s Test Ticket Prices Rise Again, Drawing Criticism

By September 24, 2024 0

Lord’s Test Ticket Prices Soar Again, Sparking Criticism

Despite facing backlash for exorbitant ticket prices during the recent Sri Lanka Test, the Marylebone Cricket Club (MCC) has announced another price hike for next year’s Lord’s Test against India.

For the first three days of the India Test, starting July 10, 2024, the cheapest adult tickets are restricted-view seats priced at £90 each, while under-16s can purchase them for £20. Tickets with a clear line of sight range from £120 to £175 for adults and £40 to £50 for under-16s.

These prices are significantly higher than those for the Sri Lanka Test in August 2023, where unrestricted views cost between £115 and £140 for adults and £15 to £40 for concessions.

The Sri Lanka Test concluded on the fourth day, with only 9,000 tickets sold, approximately one-third of the stadium’s capacity. This was partly attributed to England’s fast-paced approach to Test cricket, resulting in several recent matches ending well before the final day.

MCC faced further criticism for not offering reduced-entry options until after tea on the fourth day, when prices dropped to £15 for adults and £5 for under-16s. However, by that time, only three Sri Lanka wickets remained, and the lack of advance notice prevented a significant increase in attendance.

England’s stand-in captain, Ollie Pope, expressed disappointment over the subdued atmosphere during the Sri Lanka Test. “It was just like ‘jeez, it seems quiet today’,” he said. “It’s a shame it wasn’t a full house because it was obviously a good day’s play.”

Despite MCC’s announcement of a review into its fourth-day pricing policy, there is little concession for fans hoping to attend on that day for the India Test. Under-16s will be admitted for £25, half the cost of the first three days, but tickets with a full view will still cost £90 to £150.

MCC’s rationale is that India is now the second-biggest draw in the English Test calendar, behind Australia, and the prices reflect the expected demand. This policy is in line with other sports, where ticket prices are adjusted based on the popularity of the event.

Lord’s is also set to host the World Test Championship final in June 2025, which is likely to feature India and Australia, a rematch of the 2023 final. Tickets for that match are priced between £70 and £130 for adults and £20 to £50 for under-16s.

England and India will also play a women’s ODI at Lord’s in 2025, with adult tickets ranging from £25 to £45. In contrast, the men’s ODI against South Africa will cost between £75 and £150.

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Empty Seats at Lord's Raise Concerns About Test Cricket's Affordability

Empty Seats at Lord’s Raise Concerns About Test Cricket’s Affordability

By September 1, 2024 0

England’s emphatic Test victory over Sri Lanka at Lord’s was marred by a disappointing turnout, raising concerns about the affordability and accessibility of the format. Despite the team’s impressive performance, thousands of tickets for the fourth day went unsold, leaving swathes of empty seats in the iconic stadium.

The low attendance has been attributed to a combination of factors, including the high ticket prices, the accelerated pace of Test matches under the “Bazball” approach, and the heavy schedule of cricket this summer. England’s dominant wins have often resulted in matches concluding earlier than expected, leaving fans feeling short-changed.

Marylebone Cricket Club (MCC), which owns Lord’s, has acknowledged the issue and pledged to review fourth-day pricing. However, the club’s reluctance to cut prices at short notice has drawn criticism, with some arguing that lower ticket prices could have attracted more fans and ultimately generated more revenue through matchday spending.

The empty seats at Lord’s stand in stark contrast to the packed crowds that attended the Hundred final at the same venue two weeks earlier. While the Hundred offers a more affordable and accessible alternative to Test cricket, it would be misleading to suggest that the difference in attendance reflects a shift in fan preferences.

Despite the low turnout at Lord’s, Test cricket remains popular in England. However, the empty seats serve as a reminder that fans are not willing to pay exorbitant prices for a format that is increasingly seen as inaccessible. If administrators want to ensure the long-term health of Test cricket, they must address the issue of affordability and find ways to make the format more appealing to a wider audience.

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