Billie Jean King Becomes First Female Tennis Icon on Wheaties Box
Billie Jean King: A Wheaties Champion On and Off the Court
Billie Jean King, a legendary tennis icon and tireless advocate for equality, has become the latest athlete to grace the iconic Wheaties box. This marks her first appearance on the cereal’s cover, but her impact on the world of sports and beyond has been profound.
King’s tennis career is unparalleled. She has won 39 major titles, including a record 20 Wimbledon Championships. She was the first woman athlete to receive the Presidential Medal of Freedom and the first to have a sports venue named in her honor. Her dominance on the court was matched by her determination to break down barriers for women in sports.
Beyond tennis, King has been a vocal advocate for gender equality. She co-founded the Women’s Tennis Association (WTA) and the Women’s Sports Foundation, organizations dedicated to empowering women and girls through sports. Her activism has extended to other areas, including LGBTQ+ rights and social justice.
Wheaties has a long history of honoring athletes who embody the spirit of competition and community involvement. King’s inclusion on the box is a testament to her unwavering commitment to both.
“Billie Jean King has been defining what it means to be a Wheaties Champion for decades,” said Mindy Murray, Brand Experience Director at Morning Foods. “We’re thrilled to recognize her on our newest Wheaties box cover and celebrate the strides she’s made for athletes everywhere.”
King expressed her gratitude for the honor, saying, “I am honored to be on the next Wheaties box to join the legacy of incredible athletes and the work we put in for our sport and our communities.”
In addition to honoring King, Wheaties is also introducing a new Wheaties Protein cereal, offering over 20g of protein per serving. This innovation is designed to meet the needs of athletes and active individuals seeking a high-protein breakfast option.
The Billie Jean King limited-edition Wheaties Box will be available nationwide this month. It serves as a reminder of the power of sports to inspire, unite, and create positive change.