After bagging the men’s IPL title rights, TATA Group has achieved the double. The Indian multinational conglomerate has snapped up the title rights for the inaugural Women’s Premier League.
As per Cricbuzz, Tata Sons, the holding company of the conglomerate, will have the title rights for the first five years, and the products that will be leveraged during the league will be Tata Motors and Tata financial services.
The BCCI had invited bids for the title rights on February 9, days before the inaugural auction. Two weeks later, the Indian cricket board has found their partners in what is a huge boost to the league. The title sponsorship and the broadcast deal with Viacom already make WPL one of the biggest franchise T20 leagues in the cricket fraternity.
The deal was confirmed by Jay Shah, Secretary of the Board of Control for Cricket in India. The cricket administrator said, ” I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level.”
I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level. @BCCI @BCCIWomen @wplt20 pic.twitter.com/L05vXeDx1j
— Jay Shah (@JayShah) February 21, 2023
The inaugural season of the Women’s Premier League will kick off on March 4. The 22-game season will be played across two venues – DY Patil Stadium and the Brabourne Stadium in Mumbai. The final will be played on March 26, 5 days before IPL 2023.