Ali Maiden has been appointed as the head coach of the Birmingham Phoenix women’s team for the 2025 season of The Hundred. Maiden succeeds Ben Sawyer, whose contract was not extended after four seasons at the helm.
Maiden, who played a pivotal role as assistant coach in England Women’s World Cup triumph in 2017, brings a wealth of experience to the Phoenix. He was part of the London Spirit coaching staff that guided the team to the women’s Hundred title in the summer. In August, he was named head coach of Bears Women, having previously served as batting coach at Yorkshire.
“Ali joins the Phoenix with extensive experience in the women’s game, both internationally and in franchise cricket,” said Craig Flindall, Birmingham Phoenix general manager. “He was chosen as the new Bears Women head coach after a thorough selection process, which demonstrates his high caliber.”
“2025 is a significant year of transition for the Phoenix, with new investors expected to join next year. We are confident that Ali will guide us through this period as we aim to reclaim our position at the top of the table,” Flindall added. “We extend our gratitude to Ben for his contributions during his five years with Phoenix Women and wish him well in his future endeavors.”
Birmingham Phoenix also announced that Dan Vettori will continue as head coach of the men’s team for 2025.
