The Kazakhstan Tennis Federation (KTF) has relocated its ATP tournament from Astana to Almaty, transforming the Almaty Arena into a world-class tennis venue. The move aims to enhance the fan experience and attract a wider audience.
KTF President Bulat Utemuratov and Vice President Yuriy Polskiy shared their vision for the Almaty Open, emphasizing the importance of providing a welcoming environment for both tennis enthusiasts and casual fans. They have introduced family-friendly activities, tailored sponsor activations, and a range of ticket options to cater to all budgets.
The relocation has presented challenges, as the Almaty Arena is a multi-purpose venue. However, the KTF has invested in temporary courts, a tennis bubble, and upgraded facilities to ensure a seamless experience for players and spectators.
Utemuratov highlighted the significance of building relationships with players, noting his close friendships with Rafael Nadal and Novak Djokovic. He believes that these connections have helped spread awareness of Kazakhstan’s tennis scene and attract top players to the tournament.
Regarding the ATP calendar changes, Utemuratov expressed understanding of the need to reduce player workload. However, he remains ambitious about securing a 500 event license for Almaty, either through a combination of 250s or by acquiring an existing tournament.
Polskiy emphasized the importance of providing exceptional service to all stakeholders, including players, fans, and sponsors. He believes that by creating a memorable experience, the Almaty Open can establish itself as a premier destination on the ATP Tour.
Utemuratov expressed disappointment with the recent decline of the Davis Cup, attributing it to unfulfilled promises by Kosmos. He emphasized the need to restore the tournament’s prestige and make it an event that players are eager to participate in.
The KTF is also focused on developing Kazakhstani tennis talent. Polskiy highlighted the promising young players who are emerging in various age categories. He believes that by fostering healthy competition, Kazakhstan can produce a strong team for both the Davis Cup and Billie Jean King Cup.
For Utemuratov, the success of the Almaty Open will be measured by the atmosphere and the number of spectators. He believes that a full crowd will create a special ambiance and validate the efforts put into the tournament.
