Andrey Rublev, the Russian tennis star, has inked a multi-year deal with K-Swiss, a renowned American sportswear brand. This partnership marks a significant milestone for Rublev, who has been making waves on the tennis circuit with his impressive performances.
Rublev’s collaboration with K-Swiss extends beyond the court, as the brand plans to release a K-Swiss x Rublo capsule collection featuring apparel and a limited-edition performance sneaker. The collection will showcase Rublev’s signature slogan, “Play for the Kids, Play for the Light,” which reflects his commitment to charitable causes.
In addition to the capsule collection, Rublev will sport K-Swiss’ Free Motion apparel and Hypercourt Pinnacle shoes at the upcoming US Open. These co-branded items will feature Rublev’s slogan, further amplifying his message of hope and inspiration.
Rublev’s partnership with K-Swiss is a testament to his growing stature in the tennis world. The brand’s eclectic roster of tennis players, including Cameron Norrie, Zhang Zhizhen, and Liudmilla Samsonova, reflects its commitment to supporting athletes who embody both athleticism and style.
Rublev’s previous association with Nike ended in 2022 due to the company’s suspension of operations in Russia. Since then, he has been out of an apparel contract, making his partnership with K-Swiss a significant development in his career.
The launch of Rublo, Rublev’s own charity project, has been a resounding success. The first shoppable drop, “Play for the Kids,” raised over $150,000 within two months of its launch. Rublev’s collaboration with K-Swiss will further amplify the reach of his charitable endeavors, allowing him to make an even greater impact on the lives of children.
