Cricket Fever Inspires Nostalgic Fashion Collection
As the Indian Premier League (IPL) continues to captivate cricket enthusiasts, a limited-edition clothing capsule has emerged, paying homage to the sport’s golden era. Motherland, a fashion brand known for its innovative designs, has launched a collection inspired by the iconic cricket fashion of the 1970s.
The collection transports fans back to the time of Test cricket, where players donned classic whites, off-whites, and deep navy blues. The recurring pattern on the pullovers, sweatshirts, T-shirts, and caps is the seam of a cricket ball, a subtle nod to the sport’s essence. The insignia “Eye On The Ball” further emphasizes the collection’s cricket-centric theme.
V Sunil, the founder and creative director of Motherland, explains the inspiration behind the collection: “From the ’70s through the ’90s, Test cricket had great style. The image of Kapil Dev and the boys holding the (limited overs) world cup is so iconic. Our symbology of the spin ball and ‘eye on the ball’ typography at the first glance looks like a protest symbol which is very much part of street fashion vocabulary.”
The collection is crafted from 100% cotton knitwear and 100% cotton twill fabric for caps, ensuring breathability and comfort. Sunil highlights the unique features of the collection, including classic collars, a color combination of off-white, navy, and maroon, and a distinctive cricket-ball stitch polo.
“We wanted to create products with style, energy, and character at accessible prices,” says Sunil. “A tribute to the meritocratic spirit of cricket, this collection is about creating products with style, energy, and character at accessible prices, a philosophy that we call sportocracy.”
Motherland’s cricket collection is available online at motherlandsuperstore.com, with prices starting at ₹1,500. The brand plans to open a store in Gurugram soon.
