The 17th edition of the Indian Premier League (IPL) has kicked off with a record-breaking opening day, attracting an unprecedented number of viewers. According to the host broadcaster, Disney Star, the opening ceremony and the first match drew a massive 16.8 crore viewers.
The opening day also witnessed the highest-ever watch-time of 1276 crore minutes, surpassing all previous seasons. Additionally, the peak TV concurrency for an opening day reached a staggering 6.1 crore viewers, indicating the immense popularity of the tournament.
Defending champions Chennai Super Kings emerged victorious in the opening match, defeating Royal Challengers Bengaluru by six wickets. The match was played in front of a packed crowd at the MA Chidambaram Stadium in Chennai.
The record-breaking viewership is a testament to the growing popularity of the IPL, which has become one of the most-watched sporting events in the world. The tournament has attracted a global audience, with fans tuning in from over 200 countries.
The IPL’s success can be attributed to several factors, including the high level of competition, the presence of world-class players, and the exciting format of the tournament. The IPL has also benefited from the rise of digital platforms, which have made it easier for fans to watch the matches live and on-demand.
The record-breaking opening day viewership is a positive sign for the IPL, which is expected to continue to grow in popularity in the years to come. The tournament is a major revenue generator for the Board of Control for Cricket in India (BCCI) and has helped to promote the sport of cricket in India and around the world.
