Magnus Norman, a former world No. 2 tennis player, has found a new calling as a highly successful coach. After a promising playing career cut short by injuries, Norman returned to the sport as a coach, guiding two players to Grand Slam titles and establishing a renowned tennis academy in his native Sweden.
Norman’s coaching journey began with Thomas Johanssen, a fellow Swede and former doubles partner. Inspired by the experience, Norman decided to pursue coaching full-time. He then joined forces with Robin Soderling, helping the towering Swede achieve a career-defining upset over Rafael Nadal at the 2009 French Open.
Norman’s most notable coaching success came with Stan Wawrinka. Under Norman’s guidance, Wawrinka transformed from an underachiever in big matches to a Grand Slam champion, winning three major titles. Norman instilled confidence in Wawrinka and helped him develop the mental toughness necessary to compete with the sport’s elite.
Beyond his professional coaching, Norman is passionate about developing young players. He established the “Good to Great” academy in Sweden, providing access to elite tennis instruction for aspiring juniors. Norman believes that hard work and dedication are essential for success, regardless of the level of play.
Norman’s legacy extends beyond his coaching accomplishments. He values being remembered as a good friend and a dedicated worker, both as a player and a coach. His humility and commitment to the sport have earned him respect and admiration throughout the tennis world.
