India vs Australia Test Series: News Corp Australia Unveils Multilingual Coverage
The highly anticipated Border-Gavaskar Trophy (BGT) between India and Australia is set to ignite the cricketing world, and News Corp Australia is pulling out all the stops to provide comprehensive coverage for fans across the globe. The media giant has announced an extensive eight-page wrap in English, Hindi, and Punjabi in both print and digital editions to capture the essence of the five-Test series.
The Indian team has already arrived in Australia, eager to defend their BGT title. The tour kicks off with the first Test in Perth on November 22, followed by matches in Adelaide, Brisbane, Melbourne, and Sydney.
News Corp’s special edition will be distributed across its various publications in Australia, ensuring that fans have access to in-depth analysis, exclusive interviews, and behind-the-scenes insights. The coverage will commence on November 12, with a “16-page ultimate launch guide” scheduled for November 17, featuring additional content in Hindi and Punjabi.
India’s recent dominance in Australia has made this series even more intriguing. The visitors have emerged victorious in their last two Test tours Down Under, leaving the Aussies without a BGT triumph since 2014. However, India’s recent form has been a cause for concern, with a 0-3 whitewash at home against New Zealand and key batsmen like Virat Kohli and Rohit Sharma struggling for runs.
The announcement of multilingual coverage has generated excitement among cricket enthusiasts, particularly those from the Indian diaspora in Australia. The inclusion of Hindi and Punjabi content aims to cater to the growing number of Indian cricket fans who prefer to consume content in their native languages.
