Cognizant Becomes Title Sponsor of Major League Cricket, Fueling Growth of Cricket in America
Major League Cricket (MLC) has secured Cognizant as its inaugural title sponsor, marking a pivotal moment for professional cricket in the United States. This multi-year partnership aims to accelerate the growth of the sport in America, fostering a new era for the world’s second-largest sport.
Vijay Srinivasan, co-founder of MLC, hailed the collaboration, stating, “We are thrilled to welcome Cognizant as our title sponsor, starting with season two of MLC this summer.” He emphasized the partnership’s role in propelling the league’s growth and the sport’s popularity in the United States.
Cognizant’s Chief Executive Officer, Ravi Kumar S, expressed the company’s enthusiasm for supporting MLC’s vision. “We are excited to inspire the next generation of cricket players,” he said. The partnership extends beyond sponsorship, encompassing outreach and education initiatives to promote diversity and inclusion in sports and technology.
Cognizant’s sponsorship portfolio includes partnerships with PGA, LPGA, Aston Martin Formula 1 (AMF1) team, SailGP, and the English Football Association. This move aligns with the company’s commitment to showcasing the intersection of sports and technology while promoting diversity and inclusion.
MLC’s second season, commencing on July 4, promises an exhilarating display of talent. Renowned cricketers from Afghanistan, South Africa, Pakistan, and the West Indies will grace the field, including Rashid Khan, Faf du Plessis, Marco Jansen, Quinton de Kock, Haris Rauf, and Sunil Narine.
The success of MLC’s inaugural season, characterized by sold-out matches and a surge in fan engagement, has set the stage for further expansion. Matches for the 2024 season will be held at Grand Prairie Cricket Stadium in Texas, with additional venues to be announced soon.
The partnership between MLC and Cognizant marks a significant milestone in the journey to establish cricket as a prominent sport in the United States. It promises growth, excitement, and opportunities for players and fans alike, solidifying the sport’s future in the American sporting landscape.