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Zheng Qinwen Joins Iga Swiatek as Lancôme Brand Ambassador

Zheng Qinwen Joins Iga Swiatek as Lancôme Brand Ambassador

By April 16, 2024 0

Zheng Qinwen, the rising star of Chinese tennis, has added another feather to her cap by becoming a Lancôme Brand Ambassador, joining world No. 1 Iga Swiatek in representing the prestigious French luxury brand.

The 21-year-old Zheng, known as “Queenwen,” has been making waves on the tennis circuit, reaching the Australian Open final earlier this year and achieving a career-high ranking of No. 7. Her impressive performance earned her the WTA’s Most Improved Player of 2023 award.

Zheng’s Lancôme deal comes just a day after Swiatek, the reigning Stuttgart champion, announced her own partnership with the brand. The two players will now represent Lancôme’s fragrance and cosmetics lines.

Zheng’s endorsement portfolio already includes major brands such as Nike, Wilson, and Gatorade. She has also graced the covers of magazines like GQ China.

In a recent interview with WTA Insider, Zheng spoke about her journey of self-discovery and the role tennis plays in shaping her identity. “I always try to find who I am,” she said. “I don’t want to think I am the best in the world. Obviously, that is not the right mentality. But I don’t want to be too low, that I’m not good enough. That’s not the right way to think. I’m trying to not be disturbed by what others are saying about me, to know who I really am.”

Zheng’s next challenge will be in Stuttgart, where she is seeded fifth and will face either Marta Kostyuk or Laura Siegemund in the second round.

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Iga Swiatek Makes History as Lancôme's First Polish and Female Athlete Ambassador

Iga Swiatek Makes History as Lancôme’s First Polish and Female Athlete Ambassador

By April 15, 2024 0

Iga Swiatek, the world’s top-ranked female tennis player, has made history by becoming the first Polish woman and the first female athlete to be named a brand ambassador for Lancôme cosmetics. The partnership marks a significant milestone for both Swiatek and the beauty industry.

Swiatek’s association with Lancôme began when she received Idôle perfume as a gift in her teenage years. The scent left a lasting impression on her, and she has since developed a deep appreciation for the brand. In her social media announcement, Swiatek expressed her excitement about the collaboration, stating that it allows her to embrace her femininity, something she rarely has the opportunity to do as a tennis player.

Beyond her role as a brand ambassador, Swiatek will also collaborate with Lancôme on an initiative in Poland aimed at empowering women in the job market. The company’s official statement praised Swiatek as a reflection of Lancôme’s expertise in beauty and an inspiration for the younger generation.

Swiatek’s partnership with Lancôme is a testament to her growing influence both on and off the court. In December 2023, she was named the world’s highest-earning female athlete by Forbes, with an estimated income of $23.9 million. Her sponsorship portfolio continues to expand, with deals with companies such as Visa, Porsche, On apparel, Rolex, LEGO, and PZU.

The partnership between Swiatek and Lancôme is a win-win situation for both parties. Swiatek gains access to a global platform to promote her brand and inspire others, while Lancôme benefits from her star power and influence among a wide audience.

Categories: Tennis
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Raducanu Leads Britain, Japan Makes History in Billie Jean King Cup Qualifiers

Raducanu Leads Britain, Japan Makes History in Billie Jean King Cup Qualifiers

By April 13, 2024 0

Former US Open champion Emma Raducanu led Great Britain to a thrilling 3-1 victory over France in the Billie Jean King Cup qualifiers, securing their place in the championship-deciding round. Despite battling injuries throughout the season, Raducanu showcased her resilience by defeating Diane Parry in a hard-fought three-set match.

Japan also made history by reaching the finals for the first time, defeating Kazakhstan in Tokyo. Nao Hibino clinched the winning point with a hard-earned victory over Yulia Putintseva. Four-time major winner Naomi Osaka, who helped Japan take an early lead, sat out Saturday’s action.

Poland, led by world number one Iga Swiatek, cruised past Switzerland 2-0. Swiatek dominated her match against Celine Naef, putting her team on the brink of a sweep. Australia, under the guidance of new captain Samantha Stosur, also advanced to the finals with a convincing win over Mexico. Taylah Preston, just 18 years old, sealed the tie with a dominant performance.

In Bratislava, 16-year-old Renata Jamrichova secured Slovakia’s victory over Slovenia. The Australian Open junior champion displayed her talent with a straight-sets win. Ukraine, USA, Germany, and Belgium are also in contention for the remaining spots in the finals.

The eight winning countries will join hosts Spain, defending champions Canada, 2023 runners-up Italy, and wild-card Czech Republic in the 12-team finals in Seville in November.

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Alexandrova Stuns Swiatek, Claims First Win Over Reigning No. 1

Alexandrova Stuns Swiatek, Claims First Win Over Reigning No. 1

By March 26, 2024 0

World No. 16 Ekaterina Alexandrova stunned the tennis world on Monday night, defeating reigning No. 1 Iga Swiatek in the round of 16 at the Miami Open. The 6-4, 6-2 victory marked Alexandrova’s first career win over a reigning top-ranked player.

Alexandrova, a 27-year-old Russian, played with remarkable composure and aggression throughout the match. She broke Swiatek’s serve twice in the first set and held her own serve comfortably. In the second set, Alexandrova continued to dominate, breaking Swiatek’s serve twice more and closing out the match with a powerful forehand winner.

Swiatek, who had won 17 consecutive matches and three consecutive WTA 1000 titles, struggled to find her rhythm against Alexandrova’s relentless pressure. The Polish star committed 25 unforced errors, compared to just 10 for Alexandrova.

Alexandrova’s victory is a testament to her hard work and determination. She has been steadily climbing the WTA rankings in recent years and has now reached her first WTA 1000 quarterfinal. Her win over Swiatek is a major confidence boost and could propel her to even greater heights in the future.

The upset has sent shockwaves through the tennis world and has opened up the draw at the Miami Open. Alexandrova will face either No. 8 seed Danielle Collins or No. 10 seed Ons Jabeur in the quarterfinals. With her newfound confidence, Alexandrova will be a formidable opponent for any player she faces.

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Alcaraz, Sinner, Murray Advance; Swiatek, Osaka Shine at Miami Open

Alcaraz, Sinner, Murray Advance; Swiatek, Osaka Shine at Miami Open

By March 24, 2024 0

Miami Open: Alcaraz, Sinner, Murray Advance; Swiatek, Osaka Impress

MIAMI GARDENS, Fla. – Reigning Wimbledon champion Carlos Alcaraz kicked off his Miami Open campaign with a dominant 6-2, 6-1 victory over Roberto Carballés Baena on Saturday night. The 20-year-old Spaniard showcased his exceptional speed and agility, saving all three break points he faced to extend his winning streak to seven matches.

Jannik Sinner, the Australian Open champion and last year’s Miami Open runner-up, also advanced to the third round with a 6-3, 6-4 win over Andrea Vavassori. The Italian attributed his success to the court conditions, which he found more suitable for his style of play.

Andy Murray, a two-time Miami Open champion, overcame a nine-match losing streak against top 50 players with a 7-6, 6-3 victory over Tomás Martín Etcheverry. The 36-year-old Scot expressed gratitude for his longevity in the sport, having played nearly 1,000 career matches.

In women’s action, world number one Iga Swiatek continued her impressive form with a 6-1, 6-1 triumph over Camila Giorgi. The victory marked her 81st win in her first 100 matches at the WTA-1000 level, a feat surpassed only by Serena Williams.

Naomi Osaka, who recently returned from a break, defeated Elina Svitolina 6-2, 7-6 (5). The Japanese star expressed satisfaction with her performance, considering it one of her best matches of the year.

Despite rain delays, the Miami Open witnessed several upsets on the men’s side. Thiago Seyboth Wild of Brazil stunned Taylor Fritz 6-3, 6-4, while Christopher O’Connell defeated Francis Tiafoe 7-5, 7-6. Tommy Paul was forced to retire due to an ankle injury, while last year’s champion Daniil Medvedev advanced with a 6-4, 6-2 win over Márton Fucsovics.

In other notable results, Jessica Pegula advanced to the second round after Zhu Lin retired due to illness.

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Swiatek Avenges Australian Open Loss, Reaches Indian Wells Round of 16

Swiatek Avenges Australian Open Loss, Reaches Indian Wells Round of 16

By March 11, 2024 0

Iga Swiatek, the world’s top-ranked women’s tennis player, has continued her impressive form at the BNP Paribas Open in Indian Wells, California. After defeating Danielle Collins in the opening round, Swiatek avenged her Australian Open loss to Linda Noskova in the round of 32, winning 6-4, 6-0.

Noskova, a 19-year-old Czech, had stunned Swiatek in Melbourne, rallying from a set down to reach the quarterfinals. However, Swiatek was determined to avoid a repeat performance and played aggressively from the start.

Despite Noskova’s powerful groundstrokes, Swiatek saved three break points in the opening set and won 16 of the final 19 points to take the set. The second set was even more one-sided, as Swiatek absorbed Noskova’s pace and won nine straight games to complete the bagel.

Swiatek’s victory sets up a potential clash with another big hitter, Madison Keys, in the round of 16. Keys, the No. 18 seed, will face Yulia Putintseva later on Sunday. Swiatek leads their head-to-head record 2-1, but Keys won their most recent match at the Cincinnati Open in 2022.

Swiatek’s performance in Indian Wells is a testament to her dominance on the WTA Tour. The 22-year-old Pole has won three Grand Slams in the past two years and is currently on a 10-match winning streak. She is the clear favorite to win the BNP Paribas Open and extend her reign at the top of the women’s game.

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Swiatek Cruises Past Collins in BNP Paribas Open Rematch

Swiatek Cruises Past Collins in BNP Paribas Open Rematch

By March 9, 2024 0

Six weeks after their intense Australian Open encounter, Iga Swiatek faced a much smoother rematch against Danielle Collins, cruising to a 6-3, 6-0 victory to advance to the third round of the BNP Paribas Open.

In their previous meeting in Melbourne, Swiatek trailed Collins by two breaks before ultimately prevailing. This time, she applied the lessons learned, dominating the final nine games to secure the win in just 80 minutes.

Swiatek, the world No. 1, is celebrating the two-year anniversary of her first WTA ranking triumph in March, when she became the youngest woman to capture the Sunshine Double in Indian Wells and Miami. Her semifinal appearance in the 2023 BNP Paribas Open further solidifies her comfort level in the desert.

Despite Collins’ announcement that 2024 will be her final season, she has maintained a high level of play. The pair traded service holds early on, but Swiatek’s marathon seventh game proved pivotal. She saved two break points and won 10 of 11 points to take the opening set.

Collins’ resistance crumbled in the second set as Swiatek’s dominance grew. The Pole won six consecutive games, including a double break, to secure the match. Collins saved two break points in the final game, but Swiatek remained resolute, ending the contest with a backhand putaway.

Swiatek’s path to the title remains challenging. She could potentially face another Australian Open rival, Linda Noskova, in the third round. Noskova, the No. 26 seed, upset Swiatek in three sets in Melbourne.

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Swiatek Vows to Maintain Packed Schedule Ahead of Olympics

Swiatek Vows to Maintain Packed Schedule Ahead of Olympics

By March 7, 2024 0

Iga Swiatek, the world’s top-ranked women’s tennis player, is determined to maintain her rigorous tournament schedule in preparation for the upcoming Paris Olympics. Despite concerns from her team about potential burnout, Swiatek remains adamant about playing “everything” to ensure her readiness for the Games.

Swiatek’s recent semi-final exit in Dubai raised questions about her ability to sustain her demanding schedule. However, she insists that she feels physically capable of handling the workload. “I think I can handle playing a lot of tournaments,” Swiatek said. “I don’t want to miss any opportunities.”

The 22-year-old Pole acknowledges that she may need to adjust her approach in the future, but for now, she is prioritizing playing as many events as possible, particularly on clay. “I would not be comfortable missing anything right now,” she said.

Swiatek’s decision to maintain her packed schedule is driven by her desire to be fully prepared for the Olympics, which begin on July 26. She believes that playing a variety of tournaments will help her develop the necessary skills and experience to succeed on the biggest stage.

Despite her unwavering commitment to her schedule, Swiatek recognizes the importance of rest and recovery. She admitted that she felt “out of power and tired” in her Dubai loss, but she is confident that she can manage her workload effectively.

As the top seed at the ATP-WTA Indian Wells Masters, Swiatek has a bye into the second round. She will face the winner of the match between Erika Andreeva and American Danielle Collins, who is playing out her career this season. Swiatek defeated Collins in the Australian Open second round but crashed out in the third to unseeded Czech Linda Noskova.

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On Launches Tennis Collection, Bringing Swiatek and Shelton's Kits to Fans

On Launches Tennis Collection, Bringing Swiatek and Shelton’s Kits to Fans

By March 7, 2024 0

On Unveils Tennis-Specific Collection, Bringing Swiatek and Shelton’s Kits to Fans

Swiss sportswear giant On is set to release its first tennis-specific collection in April, marking a significant milestone in its growing presence in the sport. The collection, developed in collaboration with world No. 1 Iga Swiatek and rising American star Ben Shelton, combines cutting-edge materials with thoughtful design to provide athletes with unparalleled comfort and freedom of movement.

On’s entry into the tennis world began a year ago with the signing of Swiatek and Shelton to head-to-toe deals. Since then, the players have provided valuable feedback to the brand, shaping the development of the new collection.

The comprehensive collection includes 17 pieces of apparel and footwear, designed to transition seamlessly from on-court to off-court. From Shelton’s pink-accented tank top to Swiatek’s signature two-piece match outfits, the collection emphasizes sleek, modern designs that make a statement.

“The design and advanced technology not only enhance my comfort during matches but also empower me to perform at my best while feeling confident,” said Swiatek.

The collection will debut in Europe on April 1, 2024, and will be available online at On.com and in stores in North America on April 5.

In addition to the tennis collection, On has also released THE ROGER Clubhouse Pro, its first on-court model designed for casual but competitive tennis players. The shoe combines the performance features of THE ROGER Pro with the heritage style of other “Roger” models.

“Tennis, padel, or even, dare I say it, pickleball,” said Federer, describing the versatility of the Clubhouse Pro.

THE ROGER Clubhouse Pro is now available at On.com and in stores and sports retailers worldwide.

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Tennis United: Eisenhower Cup Brings Together Top Stars for Tie Break Tens Extravaganza

Tennis United: Eisenhower Cup Brings Together Top Stars for Tie Break Tens Extravaganza

By March 6, 2024 0

The BNP Paribas Open’s Eisenhower Cup, held on Tuesday night, showcased a unique blend of tennis stars from both the ATP and WTA tours. The innovative Tie Break Tens format, where players compete solely in tiebreaks, provided a thrilling and entertaining spectacle for fans.

World No. 1 Iga Swiatek and No. 2 Aryna Sabalenka joined forces with ATP Top 10 stars Hubert Hurkacz and Taylor Fritz. Off-court couple Paula Badosa and Stefanos Tsitsipas shared the court, while Caroline Wozniacki made a highly anticipated return alongside Holger Rune.

Last-minute lineup changes saw Maria Sakkari replace Elena Rybakina and Sloane Stephens step in for Jessica Pegula. However, it was former NCAA champions Emma Navarro and Ben Shelton who emerged victorious.

Shelton’s powerful serve and Navarro’s steady baseline play proved to be a formidable combination. They saved a match point in their opening win over Sakkari and Rublev, setting the tone for their eventual triumph.

“I’m confident standing at the net when he’s serving,” said Navarro. “We had a lot of fun.”

The Eisenhower Cup showcased the camaraderie and competitive spirit of the tennis world. The relaxed atmosphere allowed players to enjoy the game while still showcasing their exceptional skills.

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