Oakley's Sports Marketing Head: A Passionate Advocate for Indian Athletes

Oakley’s Sports Marketing Head: A Passionate Advocate for Indian Athletes

Ashwin Krishnan, the head of sports marketing for Oakley India, is a true sports enthusiast. With a decade of experience in the industry, he has played a pivotal role in establishing Oakley as the preferred eyewear brand for Indian athletes.

At the 2024 Paris Olympics, Krishnan’s primary responsibility is to provide Indian athletes with the perfect sunglasses for their needs. He has been instrumental in forging partnerships with renowned cricketers such as Yuvraj Singh, Virat Kohli, and Rohit Sharma, ensuring that they exclusively wear Oakley eyewear.

Krishnan’s passion for sports extends beyond cricket. He has played and worked in golf, and even provides commentary for racquet sports. His love for the game is evident in his close involvement with the Indian Premier League (IPL), where he assists in planning and operating matches.

Krishnan’s journey in the Olympics began in London in 2012. Since then, he has witnessed the evolution of Indian sports and the growing importance of eyewear in enhancing performance. He believes that the right sunglasses can provide athletes with an edge by reducing glare, improving visibility, and protecting their eyes from harmful UV rays.

In addition to his work with athletes, Krishnan is also dedicated to promoting sports at the grassroots level. He believes that sports have the power to transform lives and foster a sense of community. Through his involvement in various initiatives, he aims to make sports accessible to all.

Indian Content Creator Captures Olympic Moments for the World

Indian Content Creator Captures Olympic Moments for the World

Fifteen years ago, Malay Desai, a college student, never imagined himself capturing the iconic moments of Rafael Nadal’s potential last match at Roland Garros. Today, as a 38-year-old Mumbai-based content creator, he finds himself at the heart of the Paris Olympics, leading a team of five to produce captivating content for the official Olympic channels and social media.

Desai’s journey into the sports content industry was serendipitous. With a keen eye for storytelling and a passion for sports, he stumbled upon an opportunity to create content for the Olympics. Since then, he has been preparing diligently for this moment, working tirelessly since January to ensure the delivery of exceptional content.

As part of his role, Desai has witnessed the electrifying atmosphere of the hockey matches, the precision and power of boxing, and the finesse of badminton. He has also had the privilege of capturing the historic moment when Nadal and his doubles partner Carlos Alcaraz lost their match.

“I was so close to the hockey action that volunteers warned us about the potential danger of flying balls,” Desai recalls. “It was an exhilarating experience, and I’m grateful for the opportunity to witness these incredible events firsthand.”

Desai’s team is responsible for creating reels and videos that showcase the highlights of the Olympics, capturing the emotions, triumphs, and challenges of the athletes. Their content is tailored specifically for Indian audiences, providing them with an immersive and engaging experience.

Beyond content creation, Desai also produces a daily show, where he shares his insights and analysis of the Games. He has the unique responsibility of selecting the content that makes it to the official Olympics feed and social media handles in India.

“It’s an honor to be able to share these moments with the Indian audience,” Desai says. “We want to bring the spirit of the Olympics to every corner of our country.”

After the Games conclude, Desai plans to take a well-deserved break with his family, exploring the cultural landmarks of Paris. He hopes to visit the Centre Pompidou and stroll through the charming La Marais neighborhood.

Snoop Dogg and Cookie Monster Surprise Martha Stewart at Paris Olympics

Snoop Dogg and Cookie Monster Surprise Martha Stewart at Paris Olympics

Martha Stewart’s 83rd birthday celebration at the 2024 Paris Olympic Games took an unexpected turn when she was surprised by two unlikely guests: Snoop Dogg and Cookie Monster. The pair hijacked Martha’s interview with Hollywood Access, bringing with them a whimsical cone-shaped cake made of multi-coloured macarons.

“Oh, Cookie Monster, you’re so sweet,” Martha exclaimed, picking out a macaron for herself. The trio then proceeded to groove to Snoop’s hit song “Drop It Like It’s Hot.”

The friendship between Snoop and Martha dates back to 2008, when Snoop joined the chef on her iconic The Martha Stewart Show to make mashed potatoes. Since then, they have collaborated on numerous projects, including the 2015 Comedy Central Roast of Justin Bieber and the celebrity cooking show Martha & Snoop’s Potluck Dinner Party.

In a humorous NBC video, Martha rated Snoop’s Olympic outfits, from his gold suit to his Ralph Lauren jacket. Snoop has expressed his admiration for Martha, calling her his “homegirl” and acknowledging their “special bond.”

Snoop and Cookie Monster are part of the NBC team covering the 2024 Paris Olympic Games, along with guest Martha. “It’s been so much fun in Paris. This has been the most exciting Olympics,” Martha said about the Games.

The surprise visit by Snoop and Cookie Monster added a touch of whimsy and fun to Martha’s birthday celebration, showcasing the enduring friendship between the unlikely duo.

US Shatters World Record in Mixed 4x400m Relay at Paris Olympics

US Shatters World Record in Mixed 4x400m Relay at Paris Olympics

The United States shattered the world record in the heats of the mixed 4x400m relay at the Paris Olympics on Friday, setting a blistering pace that sent shockwaves through the competition. The quartet of Vernon Norwood, Shamier Little, Bryce Deadmon, and Kaylyn Brown clocked an astonishing 3min 07.41sec, obliterating the previous best of 3:08.80 set by the US at the World Championships in Budapest last year.

Vernon Norwood, the lead-off runner, emphasized the importance of executing flawless hand-offs. “We wanted to come out here and execute good hand-offs,” Norwood said. “We set the tone for the rest of the United States with that world record.”

Shamier Little, the second leg, echoed Norwood’s sentiments. “We have a really good group of guys and gals,” Little said. “I’m just really excited, first of all for our record, and that’s only in the prelim, so it’s only up from here.”

Bryce Deadmon, the third leg, described the electrifying atmosphere at the Stade de France, where a sell-out crowd of 69,000 cheered them on. “It was completely different compared to Tokyo in 2021 just for the simple fact that we have fans out here,” Deadmon said. “I was running down the curve and I was like, ‘Ah damn, it’s kind of loud in here.’ It’s a great experience. I’m excited to see what the rest of the Games are going to bring.”

Kaylyn Brown, the anchor leg, brought the baton home in record-breaking fashion. “It was an amazing feeling,” Brown said. “I knew I had to give it my all for the team, and I’m so proud of what we accomplished today.”

The US team’s world record performance not only set a new benchmark but also inspired other nations to push their limits. France, Belgium, and Jamaica all set national records in the same heat, finishing in second, third, and fourth places, respectively. Britain won the second heat in another national record time of 3:10.61, ahead of the Netherlands and Italy.

The mixed relay, which made its Olympic debut in Tokyo, has quickly become a fan favorite. Poland won gold in Tokyo, followed by the Dominican Republic and the US. The final of the mixed 4x400m relay at the Paris Olympics is scheduled for Saturday at 1855 GMT.

Neutral Athlete Ivan Litvinovich Wins Gold at Paris Olympics

Neutral Athlete Ivan Litvinovich Wins Gold at Paris Olympics

Ivan Litvinovich, a Belarusian athlete competing as a neutral at the Paris Olympics, has become the first to win gold in this capacity. However, his victory will not be reflected in the official medals table.

Litvinovich, 23, successfully defended his title in the men’s trampoline final, with China’s Wang Zisai and Yan Langyu claiming silver and bronze respectively. The Belarusian’s triumph marks a significant moment for neutral athletes, who are gradually returning to international competitions under strict conditions.

Following Russia’s invasion of Ukraine in February 2022, athletes from Russia and Belarus were banned from world sport. The International Olympic Committee (IOC) has since overseen their return under a neutral banner, subject to rigorous screening.

To qualify as “neutral individual athletes,” competitors must demonstrate exceptional results and undergo a double check by international sports federations and the IOC. They must also prove that they do not actively support the war in Ukraine or have any ties to their countries’ armies.

Neutral athletes are prohibited from participating in the opening ceremony or competing under their national flags. Additionally, their achievements on the podium are not recognized in the medals table.

Only 15 Russians and 17 Belarusians accepted the invitation to compete as neutrals at the Paris Games. Instead of hearing the Belarusian national anthem after receiving his medal, Litvinovich listened to a generic tune commissioned by the IOC.

“It’s different,” Litvinovich said. “Our anthem is better, and I hope we’ll be able to participate in competitions listening to it.”

Litvinovich declined to comment on his presence at the Games, particularly in relation to his previous expressions of support for Belarus.

Earlier in the day, Viyaleta Bardzilouskaya from Belarus won the first medal of any kind by a neutral athlete at the Paris Games, taking silver in the women’s trampoline.

Leon Marchand Makes History with Four Golds in Paris

Leon Marchand Makes History with Four Golds in Paris

Leon Marchand’s “perfect week” culminated in a historic triumph at the Paris Olympics, as he became the first male swimmer since Michael Phelps in 2008 to win four individual gold medals at a single Games. The 22-year-old Frenchman capped off his remarkable performance with an emphatic victory in the 200m individual medley, setting an Olympic record of 1min 54.06sec.

Marchand’s dominance was evident throughout the race. After trailing China’s Wang Shun in the opening butterfly leg, he surged ahead during the backstroke and extended his lead with a powerful breaststroke 50. Despite a valiant effort from Britain’s Duncan Scott, Marchand held on to his advantage in the final freestyle leg, eliciting thunderous applause from the ecstatic home crowd.

The victory marked Marchand’s fourth gold medal of the Games, following his triumphs in the 200m butterfly, 200m breaststroke, and 400m individual medley. His success has been attributed to his meticulous training under Bob Bowman, Phelps’ former coach.

“It was just a complete success in terms of the way I see things,” Bowman said. “He’s just 100% successful. I’m so very proud of him. It takes a lot to be perfect.”

Marchand’s impact on the sport has been profound, according to Scott. “He’s becoming a sort of global superstar now and he kind of runs France now,” Scott said. “It’s amazing, and the kid, he’s loved it. You can see he’s doing it with a smile on his face and the crowd’s giving him so much energy, it’s been amazing to witness it.”

Despite his remarkable achievements, Marchand remains focused on the future. “It’s not over for me. It’s only the beginning,” he said. “I’m really excited…. my next goal is LA.”

Gender Controversy Erupts at Paris Olympics as Boxer's Eligibility Questioned

Gender Controversy Erupts at Paris Olympics as Boxer’s Eligibility Questioned

Algerian boxer Imane Khelif’s eligibility for the Paris Olympics has sparked a heated debate about gender in sports. The controversy erupted after her Italian opponent, Angela Carini, withdrew from their bout moments after it began.

Khelif’s eligibility has been questioned since she was disqualified from the 2023 world championships for failing unspecified eligibility tests for women’s competition. The lack of transparency surrounding these tests has fueled further controversy.

Despite the controversy, Khelif meets the International Olympic Committee’s (IOC) threshold for eligibility in boxing, as she was assigned female at birth and her passport reflects this. However, the ongoing rift between the sport’s governing body and the IOC has made this a point of contention.

Carini initially expressed regret over her actions in the bout, stating that she “wants to apologize” to Khelif. However, she later told an Italian newspaper that she “had to preserve her life” in that moment.

The IOC has stood by Khelif, stating that everyone must be allowed to play the sport “without discrimination.” The IOC also condemned the abuse that Khelif and other athletes have received.

The incident has highlighted the complex and sensitive issue of gender in sports. It has also raised questions about the fairness and transparency of eligibility tests. As the debate continues, it is crucial to ensure that all athletes are treated with respect and dignity, regardless of their gender identity.

Krejcikova Embraces Olympic Spirit as Czech Supporter

Krejcikova Embraces Olympic Spirit as Czech Supporter

Barbora Krejcikova, the reigning Wimbledon champion, may have fallen short of her Olympic dreams in singles and doubles at the Paris Games, but her Olympic experience extended far beyond her own performances.

Krejcikova embraced her role as a passionate supporter, cheering on her fellow Czech athletes from the sidelines. She witnessed Karolina Muchova and Linda Noskova’s valiant effort in the women’s doubles semifinals, despite their eventual loss to the Italian team.

Undeterred, Krejcikova returned to Roland Garros to witness another Czech Olympic battle, this time in mixed doubles. Tomas Machac and Katerina Siniakova, despite their recent breakup, displayed remarkable chemistry on the court. They faced off against China’s formidable duo, Xinyu Wang and Zhizhen Zhang.

In a thrilling encounter, the Czech team emerged victorious, winning 10-8 in a deciding super tiebreak. Krejcikova’s joy was evident as she celebrated the first Olympic medal for her country in Paris.

While Muchova and Noskova aim to add a bronze medal to the Czech tally, Krejcikova’s Olympic journey has taken a different turn. She has embraced the role of a fan, supporting her teammates and reveling in the Olympic spirit.

Krejcikova’s Olympic experience serves as a reminder that success can be found in many forms. While individual glory may not have been her destiny in Paris, her unwavering support and enthusiasm have made a lasting impact on her fellow athletes and the Czech Olympic delegation.

Novak Djokovic One Win Away from Elusive Olympic Gold

Novak Djokovic One Win Away from Elusive Olympic Gold

Novak Djokovic, the tennis legend, is on the cusp of completing his illustrious career with an Olympic gold medal. After securing a spot in the gold medal match at the Paris Olympics, Djokovic is now just one win away from achieving this elusive accolade.

Djokovic’s journey to the final has been nothing short of remarkable. Despite facing a determined Lorenzo Musetti, the Serbian maestro displayed his unwavering resilience, rallying from a break down twice in the second set to emerge victorious with a 6-4, 6-2 scoreline.

This triumph marks Djokovic’s 140th career final, a testament to his exceptional longevity and dominance in the sport. His impressive record of 98-41 in finals speaks volumes about his ability to perform under pressure and deliver when it matters most.

Djokovic’s pursuit of an Olympic gold medal has been a long-held ambition. Having won every Grand Slam event at least three times and every Masters 1000 event at least twice, an Olympic gold would be the crowning jewel in his unparalleled career.

With his sights set firmly on the gold medal, Djokovic will face a formidable opponent in the final. However, his unwavering determination and unwavering belief in his abilities make him a formidable force.

As the world eagerly anticipates the gold medal match, Djokovic stands on the threshold of history. A victory would not only complete his remarkable career but also cement his legacy as one of the greatest tennis players of all time.

Parul Chaudhary Misses 5000m Final at Paris Olympics, Focus Shifts to Steeplechase

Parul Chaudhary Misses 5000m Final at Paris Olympics, Focus Shifts to Steeplechase

Indian distance runner Parul Chaudhary narrowly missed her national record in the women’s 5000m race at the Paris Olympics, finishing 24th overall. Despite her impressive performance, Chaudhary and fellow Indian Ankita Dhyani failed to qualify for the final round.

Chaudhary, who holds the national record of 15 minutes 10.35 seconds, clocked 15:10.68 in heat number one, finishing 14th. Dhyani placed 20th and last in the same heat, finishing 40th overall.

The qualification round was dominated by reigning Olympic 1500m champion Faith Kipyegon of Kenya, who topped the standings with a time of 14:57.56. Tokyo Games gold medallist Sifan Hassan of the Netherlands followed closely behind with a time of 14:57.65. Current 5000m world record holder Gudaf Tsegay of Ethiopia finished fifth overall with a time of 14:57.84.

Only the top eight finishers in each of the two heats advanced to the final round. Chaudhary, who had qualified for the 5000m race through world ranking quota, was unable to meet the direct entry time of 14:52.00. Dhyani also qualified through world ranking quota and made the cut at the last minute.

Chaudhary’s primary event at the Paris Olympics is the 3000m steeplechase, which she will compete in on Sunday. She had hoped to qualify for the 5000m final as well, but her narrow miss by one-third of a second proved costly.

Despite the disappointment, Chaudhary’s performance is a testament to her talent and determination. She remains a strong contender in the 3000m steeplechase and will be looking to make a mark in that event at the Paris Olympics.

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