Willow and Cricbuzz Unite to Create Premier Cricket Destination in North America
Willow, the leading cricket broadcaster in North America, has joined forces with Cricbuzz, the world’s largest cricket website and app, to create ‘Willow by Cricbuzz.’ This groundbreaking partnership establishes a comprehensive destination for cricket enthusiasts in the United States and Canada.
‘Willow by Cricbuzz’ seamlessly integrates live streaming into Cricbuzz’s renowned platform, offering a comprehensive cricket experience. Users can now enjoy live matches alongside Cricbuzz’s expert commentary, news, and analysis. This integration marks a significant milestone for American cricket, coinciding with the launch of Major League Cricket and the upcoming ICC T20 World Cup Championship in the United States.
The partnership between Willow and Cricbuzz is a testament to Times Internet’s dominance in the global cricket landscape. As the digital arm of The Times of India Group, Times Internet holds a leading position in both India and North America.
Todd Myers, COO of Willow, hailed the launch as a fusion of two industry leaders. He emphasized that the collaboration transcends a mere merger, representing an evolution in cricket broadcasting. Pankaj Chhaparwal, CEO of Cricbuzz, echoed this sentiment, expressing excitement about the harmonious blend of cricket heritage and cutting-edge analysis.
‘Willow by Cricbuzz’ is available to customers through the Cricbuzz app and website. New users can sign up at cricbuzz.com/willow or download the Cricbuzz app. Existing Willow subscribers can continue to watch live cricket on Willow’s digital platforms and on ‘Willow by Cricbuzz.’
The launch of ‘Willow by Cricbuzz’ coincides with the start of the Indian Premier League (IPL), the world’s premier T20 cricket tournament. Cricket fans in North America can now enjoy the IPL and other major cricket events exclusively on ‘Willow by Cricbuzz.’