Taylor Fritz, the world’s 12th-ranked tennis player, has signed a new apparel sponsorship deal with Hugo Boss. The deal will see Fritz wear Hugo Boss apparel on and off the court, including at all official events, red-carpet moments, and interviews.
Fritz, who previously wore Nike apparel, said he is excited to join the Hugo Boss family. “In both my tennis career and my personal life, I strive to deliver 110%, embrace new challenges, and stay true to myself–so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS,’” Fritz said in a statement.
Hugo Boss CEO Daniel Grieder said that Fritz “perfectly embodies” the brand’s values and hailed him as a “great personality, on and off the court.” “With this collaboration, we are further expanding our commitment in tennis and strengthening the 24/7 lifestyle approach of BOSS,” Grieder added.
Fritz is seeded 12th in the BNP Paribas Open in Indian Wells, California, and will debut his new Hugo Boss look in the second round against either Pavel Kotov or Alejandro Tabilo.
Fritz joins Matteo Berrettini, who’s worn Hugo Boss since 2022, as high-profile clients on the ATP tour. The brand also recently announced its foray into women’s tennis apparel by signing rising young Germans Noma Noha Akugue, 20, and Ella Seidel, 19.
