Tennis Channel, a leading tennis broadcaster, is revolutionizing the viewing experience for Spanish audiences with the introduction of real-time AI-driven commentary dubbing. During the Guadalajara Open Akron presented by Santander from September 9-15, Tennis Channel’s Spanish channel in Spain will offer a beta test of this innovative technology.
The matches will be announced and analyzed in English in the United States on Tennis Channel and Tennis Channel+, but the commentary will be seamlessly translated into Spanish for viewers in Spain. This groundbreaking feature allows Tennis Channel to deliver live coverage of the WTA event in both countries, from the opening round to the championship point.
Tennis Channel’s international expansion has seen the establishment of channels in Austria, Germany, Greece, India, Netherlands, Switzerland, and the United Kingdom, with programming in English or German. The network plans to launch additional channels worldwide, envisioning a future where original content, including commentary by its Hall of Famer announcers, is shared globally and translated into local languages by AI.
“This technology is a game-changer,” said Andy Reif, senior vice president of Tennis Channel International. “It enables us to create content in our studios or abroad and quickly tailor it to audiences anywhere in the world, enhancing our global offerings and connecting with viewers on a deeper level.”
Tennis Channel will include on-screen alerts whenever content is translated by AI, ensuring transparency and meeting the needs of audiences in different markets. The network is committed to protecting content provenance and addressing misinformation through its membership in organizations like the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA).
Tennis Channel has partnered with AI-translation platform LingoPal.Ai and cloud playout service Amagi to deliver the tournament to Orange, Samsung TV Plus, and LG Channels in Spain.
This AI-driven commentary dubbing technology is a significant advancement in sports broadcasting, allowing Tennis Channel to expand its reach and provide a more immersive viewing experience for tennis fans worldwide.
