Tennis Stars Fritz and Berrettini Dominate Milan Fashion Week Runway
ATP stars Taylor Fritz and Matteo Berrettini made a bold statement at Milan Fashion Week, showcasing the latest collection from German fashion brand BOSS. The event marked a significant moment for the sport, as tennis fashion continues to gain traction in the cultural zeitgeist.
Fritz, the top-ranked American tennis player, opened the show, leading models through a picturesque urban garden at the Palazzo del Senato. The collection, titled “Out of Office,” emphasized the importance of rest and relaxation as a form of luxury. Fritz, who wears BOSS both on and off the court, believes that tennis fashion has become a versatile trend that can be worn in various settings.
Berrettini, the 2021 Wimbledon finalist, also graced the runway, showcasing a collection featuring muted colors, relaxed silhouettes, and utilitarian bags. The Italian tennis star, who has been working his way back to full fitness after injuries, sees fashion as an escape from the daily grind of tennis. He appreciates the creative freedom and collaboration that BOSS offers.
Both Fritz and Berrettini are global ambassadors for BOSS, joining the brand in 2023 and 2022, respectively. Their presence at Milan Fashion Week further solidifies the growing connection between tennis and fashion.
The event highlighted the increasing influence of tennis in the fashion world, as brands recognize the sport’s growing popularity and cultural impact. Tennis fashion has become a unique blend of style and functionality, appealing to both athletes and fashion enthusiasts alike.
