Ace Indian wrestler Vinesh Phogat’s journey at the 2024 Paris Olympics ended in heartbreak despite her valiant efforts. After reaching the final of the women’s 50kg freestyle wrestling event, Vinesh was disqualified due to a failed weigh-in by a mere 100 grams. The devastating news shattered the hopes of the entire nation, which had pinned its hopes on her for a medal.
Vinesh’s disqualification sparked outrage and disappointment, leading her to challenge the decision at the Court of Arbitration of Sport (CAS). However, the verdict went against her, further dampening her spirits. Despite the bitter turn of events, Vinesh’s determination and resilience have earned her the admiration and respect of her countrymen.
While Vinesh may not have officially secured a medal in Paris, her performance has significantly boosted her brand value. According to the Economic Times, her fee for endorsement deals has skyrocketed, reflecting her increased popularity and marketability. Before the Olympics, Vinesh reportedly charged around INR 25 lakh per deal. However, she now commands a fee in the range of INR 75 lakh to 1 crore from a single brand.
Vinesh’s success has also inspired other Indian athletes. Neeraj Chopra, the reigning Olympic gold medalist in javelin throw, returned home with a silver medal from Paris. Despite failing to repeat his gold medal performance, Chopra’s brand value has soared by 30-40%, reaching an estimated USD 40 million or INR 330 crore.
Manu Bhaker, another Indian shooting sensation, bagged two bronze medals in Paris. Her impressive performance has led to a surge in her brand value, resulting in a lucrative INR 1.5 crore deal with ThumbsUp. Before the Olympics, Manu charged around INR 25 lakh per endorsement deal. However, her Olympic success has seen her fee increase by six times.
The success of Vinesh, Neeraj, and Manu has not only brought glory to India but has also had a positive impact on the sports industry. Their achievements have inspired young athletes and ignited a passion for sports in the hearts of millions of Indians.
