Tennis Stars Showcase Streetwear Style at National Bank Open
Inspired by the pre-game fashion displays in the NBA and WNBA, the WTA Tour has introduced a behind-the-scenes photo series showcasing the off-court streetwear looks of its top stars. The initiative debuted at the National Bank Open in Toronto, highlighting the intersection of athletics and lifestyle.
Bianca Andreescu, the 2019 US Open champion, expressed her enthusiasm for the concept, stating that it allows players to showcase their personalities beyond the court. Coco Gauff, known for her custom New Balance kits, emphasized the potential for this trend to grow the sport by appealing to fans who appreciate both fashion and sports.
Among the players who participated in the photo series were Aryna Sabalenka, Naomi Osaka, and Ons Jabeur. Jabeur highlighted her partnership with Kayanee, a Saudi-owned fitness and lifestyle brand. Marta Kostyuk, Wilson’s on-court ambassador, and Leylah Fernandez, lululemon’s chief ambassador, also joined in.
Anastasia Potapova and Alycia Parks added a touch of whimsy by posing with their furry companions. As the tour approaches the US Open, one of the world’s fashion capitals, it is expected that more stylish serves will be on display.
The WTA’s embrace of streetwear fashion reflects a growing trend in sports, where athletes are increasingly expressing their individuality through their off-court attire. This initiative not only enhances the fan experience but also aligns with the broader cultural shift towards embracing personal style and self-expression.
