Dusan Vlahovic’s resurgence at Juventus has been a welcome sight for the Bianconeri faithful. After a disappointing 2022-23 season, the Serbian striker has rediscovered his scoring touch, becoming one of Europe’s most prolific forwards in 2024.
Vlahovic’s struggles in Turin began after his €80 million move from Fiorentina in January 2022. The pressure of the price tag weighed heavily on him, and he failed to replicate the form that had made him one of the most sought-after strikers in Europe.
However, the 24-year-old has turned things around this season. With 15 Serie A goals in 2024, he is second only to Inter Milan’s Lautaro Martinez. Vlahovic has also shown leadership qualities, dragging Juventus to victory against Frosinone with a brace.
Former Italy coach Cesare Prandelli believes Vlahovic’s desire to prove himself and the trust he has begun to feel in Turin have contributed to his turnaround. “He has more self-esteem and is convinced about his role inside Juventus,” Prandelli said.
Vlahovic’s exceptional ball-striking ability makes him a threat from both free-kicks and distance. His left foot is a jackhammer, capable of producing powerful shots and dipping curves. He is also a competent finisher with his right foot.
Despite his aerial presence, Vlahovic does not participate in the build-up as often as some other strikers. However, his skill and touch allow him to roll his defenders under contact, making him a good bouncing board for passes to release runners from deep.
Vlahovic’s future at Juventus remains uncertain. With his contract expiring in 2026, this summer could prove pivotal. A 25-goal season will attract interest from top clubs, and Juventus will need to decide whether to cash in or risk losing his potentially elite peak years.
For now, though, the focus is on closing the gap to Inter and keeping the others behind. If Juventus and Vlahovic can manage that, it’s unlikely anybody in Turin will ever question the €80 million price tag again.
