Iga Swiatek, the world’s top-ranked female tennis player, has made history by becoming the first Polish woman and the first female athlete to be named a brand ambassador for Lancôme cosmetics. The partnership marks a significant milestone for both Swiatek and the beauty industry.
Swiatek’s association with Lancôme began when she received Idôle perfume as a gift in her teenage years. The scent left a lasting impression on her, and she has since developed a deep appreciation for the brand. In her social media announcement, Swiatek expressed her excitement about the collaboration, stating that it allows her to embrace her femininity, something she rarely has the opportunity to do as a tennis player.
Beyond her role as a brand ambassador, Swiatek will also collaborate with Lancôme on an initiative in Poland aimed at empowering women in the job market. The company’s official statement praised Swiatek as a reflection of Lancôme’s expertise in beauty and an inspiration for the younger generation.
Swiatek’s partnership with Lancôme is a testament to her growing influence both on and off the court. In December 2023, she was named the world’s highest-earning female athlete by Forbes, with an estimated income of $23.9 million. Her sponsorship portfolio continues to expand, with deals with companies such as Visa, Porsche, On apparel, Rolex, LEGO, and PZU.
The partnership between Swiatek and Lancôme is a win-win situation for both parties. Swiatek gains access to a global platform to promote her brand and inspire others, while Lancôme benefits from her star power and influence among a wide audience.
