OYO’s Free Stays League: Cricket Fans to Win Free Stays and Prizes
As the cricket season heats up, OYO, the global travel technology company, is offering an exclusive treat to cricket enthusiasts: 6,000 free stays at its premium properties across India. The “Free Stays League” campaign invites fans to participate in a daily prediction challenge, with 100 winners each day.
To participate, fans must correctly predict the winner of each match in the ongoing T20 tournament. Each correct prediction earns participants OYO Rupee worth INR 100, redeemable for future bookings. Additionally, participants are entered into a daily draw, with 100 individuals winning free stays at premium OYO properties like SUNDAY Hotels, Palette Hotels, and OYO Townhouses. The winners also receive Amazon vouchers worth up to Rs 5,000.
The participant with the most accurate predictions throughout the tournament will win the grand prize: an iPhone 15.
To promote the campaign, OYO has launched a humorous ad film that playfully addresses those who might try to leverage personal connections for a free stay. The ad features characters boasting about their (fictitious) connections with OYO founder and CEO Ritesh Agarwal.
“Cricket holds a special place in the hearts of millions of Indians,” said Ritesh Agarwal, Founder and Group CEO of OYO. “Our special offer not only adds excitement to the cricket matches but also underscores our commitment to providing unique experiences for our guests.”
Nikhil Chaudhary, founder and CEO of Blank The Agency, added, “We wanted to take it away from the typical cricket ad and make it about regular people. The insight that people never truly say that they got something for free, but rather brag about getting it in different ways, hit home for us.”
OYO’s Free Stays League campaign reaffirms the company’s dedication to creating memorable moments for its guests. By offering free stays and prizes, OYO is adding to the excitement of the cricket season and providing fans with a chance to experience its premium hospitality services.
