Running, an integral part of life, was celebrated in grand style in Delhi today as PUMA ambassadors Harmanpreet Kaur, Indian cricket team captain, and Sarabjot Singh, Olympic bronze medallist, led a vibrant march through Lodhi Colony to launch the new Race Day Tee (RDT) for the Vedanta Delhi Half Marathon (VDHM).
The 19th edition of VDHM, scheduled for October 20, will witness the streets of Delhi come alive with the spirit of running under the theme #AaRangDeDilli. In the lead-up to the main event, PUMA India organized a spectacular celebrity march featuring drones and giant tees.
The launch event saw Harmanpreet and Sarabjot leading a dynamic contingent through Delhi’s Lodhi Colony. The contingent carried a gigantic version of the RDT, while drones unfurled additional tees, creating a visually stunning spectacle. Reflecting the #AaRangDeDilli theme, the new RDTs come in four vibrant color stories: pink and orange for men, and purple and red for women.
“Running has emerged as one of the fastest-growing sports in India,” said Karthik Balagopalan, Managing Director of PUMA India. “PUMA India is constantly looking for opportunities to engage with this dynamic community. Our long-standing partnership with Vedanta Delhi Half Marathon urges us to create newer experiences for Delhi.”
According to industry estimates, India boasts over 2 million registered runners today. Professional athletes, in particular, have been advocating runs as a vital part of their training and recovery.
“Running is the simplest yet the most powerful form of exercise,” said Harmanpreet Kaur. “It has played a critical role in my sporting career, building both physical endurance and mental resilience.”
Sarabjot Singh added, “Vedanta Delhi Half Marathon is a fantastic platform to celebrate the joy of running and inspire people to adopt a healthy lifestyle. Running has been my go-to exercise before every important match as it helps clear my mind.”
Promoted by Procam International, VDHM has witnessed steady growth in participation over the years. Since its inception, the prestigious half-marathon has expanded from a few hundred local runners to over 5,30,000 participants from across the country and the globe. PUMA India has been the official sports partner for VDHM for over a decade.
“Each year, 1000-plus new runners take up the sport of running,” said Anil Singh, Managing Director of Procam International. “Moreover, running has proven to be an effective experiential platform for brands. In our decade-long association, PUMA has set new benchmarks with innovative offerings.”
As the countdown to the main race day begins, the grand launch of the Race Day Tee in Delhi today serves as a reminder of the energy and excitement that the VDHM brings to the city of Delhi each year.
