Running, a vital aspect of life, was celebrated in Delhi today with the launch of the new Race Day Tee (RDT) for the Vedanta Delhi Half Marathon (VDHM) by PUMA India. The event featured Indian cricket team captain Harmanpreet Kaur and Olympic bronze medallist Sarabjot Singh, who led a colourful march through Lodhi Colony.
The RDT, designed exclusively by PUMA India, reflects the spirit of #AaRangDeDilli with its vibrant colour stories: pink and orange for men, and purple and red for women. The launch event showcased the tees in a spectacular manner, with drones unfurling them and a giant version carried by the contingent.
Karthik Balagopalan, Managing Director of PUMA India, highlighted the company’s commitment to running and its partnership with VDHM. He expressed confidence that the high-performance tees would enhance the experience and performance of runners.
Harmanpreet Kaur, a PUMA ambassador, emphasized the importance of running in her sporting career, stating that it has built both her physical endurance and mental resilience. Sarabjot Singh, a PUMA athlete, shared his excitement about being part of the VDHM journey and looked forward to seeing the streets of Delhi come alive with runners on race day.
VDHM, promoted by Procam International, has witnessed a steady growth in participation over the years, attracting over 5,30,000 runners from across the country and the globe. Anil Singh, Managing Director of Procam International, acknowledged the growing popularity of running and the effectiveness of experiential platforms for brands.
The launch of the RDT serves as a reminder of the energy and excitement that VDHM brings to Delhi each year. As the countdown to the main race day begins, the event promises to be a spirited celebration of running and a testament to the power of sports in uniting people.
