Leading badminton brand YONEX has announced that it will set up another production facility in India to boost the production of high-quality graphite racquets in the country, a move that will bring the cost of full-body racquets down considerably.
Ben Yoneyama, chairman of YONEX, announced the move at a YONEX Sunrise press conference in New Delhi. He said, “Thomas Cup champion India. I didn’t expect it! The level is going up. We are desperate to contribute to the Indian badminton growth. Now we will be making graphite, Japan standard racquets in India.”
Pullela Gopichand, a stalwart of Indian badminton, stated, “YONEX Sunrise has made a huge difference to Indian badminton. Their support was instrumental in India winning the first Olympics Medal at 2012. YONEX has been an integral part of India’s success story in world badminton,”
Yoneyama further added, “A lot of Indian players are performing really well on the world stage, encouraging more to take up the sport. We want to cater to that audience and provide the highest Japanese quality equipment to further the sport’s development.” With the new facility, YONEX aims to amplify the production of existing T-joint racquets from 1 million to 2.5-3 million per year.
Leading badminton brand YONEX had set up a world-class production facility in Bengaluru. This marks the brand’s second production facility in India. The second factory is expected to start production by April, within a year of India’s Thomas Cup triumph.