Taylor Fritz, the world’s No. 12 tennis player, has secured a dream sponsorship deal with Chipotle, the American fast-casual restaurant chain. Fritz, a self-proclaimed Chipotle enthusiast, has frequently expressed his love for the restaurant’s burrito bowls and guacamole.
The partnership, announced on social media, will provide Fritz with free Chipotle meals through a Chipotle Celebrity Card. This perk aligns perfectly with Fritz’s post-workout dietary preferences, as he often indulges in a Chipotle bowl after intense training sessions.
Fritz’s Chipotle sponsorship is not the only recent major move for the tennis star. Earlier this week, he announced his departure from Nike and signed with Hugo Boss as his new apparel sponsor. The German luxury fashion brand will outfit Fritz both on and off the court, including for official events and interviews.
Fritz’s decision to join Hugo Boss reflects his commitment to delivering his best on and off the court. He is inspired by the brand’s values of self-determination and authenticity.
Fritz’s sponsorship deals with Chipotle and Hugo Boss highlight his growing status as a marketable athlete. His love for Chipotle resonates with fans, while his partnership with Hugo Boss aligns with his personal style and aspirations.
Fritz is currently competing in the BNP Paribas Open in Indian Wells, where he is seeded No. 12. He will face Alejandro Tabilo in the second round on Saturday.
