The Board of Control for Cricket in India (BCCI) has announced Herbalife as its official partner for the upcoming season of the TATA IPL 2023. The partnership between IPL and Herbalife unites two powerful brands with a shared passion for sports.
Announcing the partnership, Jay Shah, Secretary, BCCI, said, “We are pleased to welcome Herbalife on board as an Official Partner for the 2023 edition of the TATA IPL. The IPL today is a benchmark among the most successful sporting leagues in the world and we are glad to partner with a trusted global brand like Herbalife, which is renowned for its science-based sports nutrition products. Their deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL.”
Arun Singh Dhumal, IPL Chairman, said- “Every sports person and athlete knows the importance of science-backed nutrition and the impact it has on performance, we are excited to welcome on board Herbalife as an Official Partner for IPL 2023. We believe this association will offer an opportunity to gain a greater understanding of wellbeing and nutrition on and off the field and have an impact at the various levels of cricket as well”.
“At Herbalife, our decades of experience in science-based nutrition, health & wellness solutions have helped athletes in their journey to glory. Nutrition and diet are the most important factor in an athlete’s career as it helps them in building the right physique for their game. Herbalife will be a one-stop for all their nutritional needs. From breakfast to post work out meals.” added Ajay Khanna, Senior Vice President, and Managing Director at Herbalife India.
The TATA IPL 2023 is scheduled to commence on March 31, with the first match being played between Gujarat Titans and Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad.