For those who enjoy video games and Manchester United, this is a thrilling announcement as the legendary football team has formally extended its collaboration with Konami until the 2024–25 season. This partnership upholds the successful alliance that was established in 2019 and confirms Konami’s status as Manchester United’s official video game partner.
With the renewed deal, Konami is guaranteed a variety of commercial rights, such as access to players, media appearances, and the use of official club branding in its well-liked eFootball series. In addition to improving the gaming experience, this agreement puts the Manchester United brand in front of a larger audience online—a crucial area for both teams as they try to draw in younger supporters and gamers.
Konami Digital Entertainment’s European President, Naoki Morita, was excited to see this fruitful collaboration continue and emphasized Manchester United’s status as “one of the giants of world football.” He said that through creative gaming experiences and neighborhood gatherings honoring this partnership, the renewal will encourage more fan interaction.
Both parties also intend to celebrate the cooperation with in-game promotions and events. In order to improve player experience and engagement, fans can anticipate a variety of promotional activities, such as challenges linked to Manchester United and special in-game incentives.
This updated cooperation with Konami is expected to improve Manchester United’s online presence and deepen its relationship with supporters worldwide as the team prepares for the forthcoming season both on and off the field, guaranteeing that the thrill of football lasts long after the final whistle.
